GAM attractions and challenges

Customer centricity, Developing KAM programmes, Implementing KAM, KAM leaders and champions, Organisation and structure, Transitioning to KAM

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Contrary common belief, GAM is not only for large corporations: it is also very relevant for medium-size businesses, as demonstrated brilliantly by the two other speakers of the day. John Bailey, Head of Global Accounts at Hiab, and Alistair Taylor talking about his experience at IMI both explained how the implementation of GAM became a game changer and transformation factor for their…

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GAM attractions and challenges

Membership Required

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Not a member? Sign up to access this and over 304 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 304+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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