Terminology Matters

Developing KAM programmes, Implementing KAM, KAM as a corporate strategy, KAM definition, Key account teams, Organisation and structure

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What is a KAM team? You may be perfectly clear, but do your colleagues and your customers agree? AKAM’s Forum of KAM programme leaders identified four different group of people, all called ‘the KAM team’. Which means that you can have been talking about the team completely at cross purposes with someone who sees it very differently.…

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Terminology Matters

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 304 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 304+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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